Corbin Brands
FR.w.18-1-7.jpg

manifesto

what we believe

small batch. we're a team of four (chris, mario, elisa, & thayer) that only works with four retainer clients at a time. 
iterative creative wins. to evolve and grow we create ideas, test ideas, analyze ideas, and repeat the process. 
think fast. small & fast beats big & slow. at least we think so. 
the only constant is change. digital mediums are always changing, we strive to do the same. 
be human. social networks are just that, social. we use these tools for conversations with customers, not a one way megaphone.
viral is a bad word. we get to digital unicorns through rigorous testing, not hunting for home runs. 
word of mouth still works. you're likely on this page because someone else told you we do great work. thanks someone else.
challenge the story.  all pieces of digital content should tell a story. 
the brand is the mentor. not the hero. never the hero. the customer is the hero. 
stories outperform stats. a singular, relatable, humanized story will beat a statistic. 
measure. we measure and optimize almost everything. that's the beauty of digital. 
simplify. simplify. ditto to henry david thoreau on this one. human nature is not that complicated.
tell the truth. good or bad we're going to tell you the truth. if we don't know the truth, we'll tell you that too.
do your best. win or lose we give our best. and at the end of the day, we know we gave our best.